Best Practice: Discountlens
From the first Swiss contact lens business to the largest online lens provider in Switzerland. Thanks to the pioneering spirit of Jacqueline Urbach, the inventor of the popular colored lenses, we can buy every brand of contact lens and solution online at www.discountlens.ch at the best possible price.
Because of our plans to expand into the European market, we faced the challenge involved in processing "deferred billing" payments throughout every German-speaking area of Europe. On the basis of our own research, we regarded this as the pre-requisite for us to succeed against our competitors in these markets.
To offer “deferred billing” payment in combination with an automated credit check for every country. Our goal was continuous, sustainable growth, which is why we aspired towards a low default rate in spite of deferred billing payment. If possible, the solution was required to access very high quality data in every country through one interface, but should still include country-specific management elements.
Automated credit checks integrated directly into the shop ordering process for every country through a single interface, combined with a country-specific payment method management system provided by CRIF.
"Convenient ordering with deferred billing" is the most customer-friendly payment method. This depends on reliable credit checks. We receive high-quality data from CRIF. With an 80% “deferred billing” volume and a debt loss of much less than 1% over the whole of the DACH (Germany, Austria and Switzerland) region, we are convinced by the quality of this solution.