Tens of thousands of new businesses are established in Switzerland every year. In such a dynamic environment, sustainable growth depends crucially on a targeted approach towards potential customers – but how can you pull meaningful leads out of this enormous pack? The answer lies with Margo, CRIF’s smart B2B marketing platform, which can help you find precisely the correct company contacts and work them efficiently.

Acquiring new customers is a key factor in any company’s ability to grow. But how do you find new contacts?
In Switzerland alone, about 50,000 new businesses are set up every year; in 2024, this figure actually grew to over 52,000, which was a historic record (source: CRIF). This dynamism offers enormous additional potential for companies hoping to expand their target group and open up new markets.


Targeted leads rather than a scatter-gun approach
This is where Margo comes into play; CRIF’s B2B marketing platform helps you pick the most suitable contacts out of the vast array of new and existing businesses. With over 650,000 Swiss business addresses, powerful analysis tools and integral sales support, Margo offers everything you need for success in the acquisition of new customers.


Margo’s advantages for you at a glance

  • Targeted analytics: Identify your best customers and find other similar companies with a good chance of success.
  • Efficient segmentation: Filter businesses by semantic search or by sector, region, size or other customised criteria.
  • Intelligent target group selection: Concentrate on companies that are economically active in the market, thus avoiding wasted effort. You save time and resources – and get only high-quality, relevant leads.
  • Directly integrated sales function: Assign leads to your sales team, manage activities centrally and track ongoing progress.
  • Systematised campaign management: Plan, automate and optimise your marketing campaigns – all with the same tool.
  • Includes CRM: keep your customer details up to date and use them for cross-selling and up-selling campaigns.

Why use Margo for your business?
Customer acquisition doesn’t have to be complicated. Margo places a powerful tool – digital, intelligent and convenient – at your fingertips, helping you all the way from analysis to execution.

See for yourself – test Margo free of charge
Want to know more about Margo? Click here for a free test right now: https://businessdirectory.crif.com/how-to-find-prospects-using-margo

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