Flaschenpost

Best Practice: Flaschenpost
Flaschenpost is the leading internet wine store in Switzerland. As a result of partnerships with more than 70 prestigious specialist wine dealers, customers can order over 15,000 different wines from a single source at www.flaschenpost.ch or via an iPhone App.

Challenges:
Shortly after the launch of the online shop, it was discovered that the purchase abort rate was high after the payment method selection stage – indicating that there was still some potential for an increase in the conversion rate. This finding was also confirmed many times in feedback from customers, who wanted to pay by "deferred billing" as well as by the existing payment methods.

Goal:
To offer the most popular payment method for the online trade in Switzerland, i.e. "deferred billing ". However, this needed to be realized at less cost and with less effort than the payment methods already available. It should also achieve an increase in the conversion rate (order rate) and “good” revenue, without high debt losses/default rates.

Solution:
Identification and credit checks integrated automatically into the web-shop and App ordering process, using Quick Check in combination with payment method management system supplied by CRIF.

Result:
By adding the deferred billing function together with the associated integration of credit checks by CRIF, we were able to increase our revenue by more than 30% from one day to the next. Approx. 80% of orders are now made by deferred billing. Today, use of Quick Check credit checks is also playing a significant role in our iApp, which contributes about 5% to the revenue. As a result of the quality and up-to-date nature of CRIF’s data, Flaschenpost achieved low debt losses of about 1%. This makes “deferred billing” payment attractive in comparison with credit cards and other payment methods.

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INFORMATIVA Ai sensi del D. Lgs n. 196/2003 "Codice in materia di protezione dei dati personali" La informiamo che i dati personali acquisiti saranno trattati, anche in via automatizzata, da CRIF S.p.A. via Fantin, 1-3 - 40131 Bologna per l'invio di materiale informativo, materiale pubblicitario o comunicazioni commerciali legate all'attività della società CRIF S.p.A. o delle società controllate e collegate. I dati forniti saranno trattati con la massima riservatezza e potranno essere comunicati ad altre società del Gruppo CRIF per la stessa finalità di cui sopra. Ai sensi dell'art. 7 (diritti di accesso ai dati personali ed altri diritti) Lei ha il diritto di accedere ai Suoi dati chiedendone la correzione, l'integrazione e, ricorrendone gli estremi, la cancellazione o il blocco.
CONSENSO Preso atto dell'informativa di cui sopra, autorizzo ai sensi dell'art. 23 del D. Lgs N. 196/2003, il trattamento e la comunicazione dei miei dati, per la finalità sopra indicata.

Success Story

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  Blacksocks

  "Recent studies suggest that the use of credit cards as a method of ordering online is still met with resistance from a large number of customers. We at Blacksocks realized at an early stage that offering online deferred billing is a key factor of success for our online store. This is why we have been offering this service to our customers since it was launched. Thanks to the highly automated and very reliable credit screening solutions offered by CRIF in real time at the moment of purchase, we’re in a much better position to avoid losses from debtors."

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  BRACK.CH

  "One of the key factors that differentiates the Competec Group is the ability of its customers to order on account. In this way, we can offer our IT and EU online customer base a convenient and almost unique service. In order to offer this service we rely on internal credit scoring and data supplied by CRIF."

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  Discountlens

  "The goal of offering deferred billing combined with automated, international credit screening has been realized thanks to the incorporation of CRIF’s information platform."

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  globus.ch

  In this instance, we were impressed by CRIF because they were not only able to offer us an excellent technical solution, but also able to immediately place a complete team of experts at our disposal to carry out the fraud detection activity itself.